Indigo controls about 40% of the domestic market and about 3% of the international market, with 136 planes air india has the largest domestic and long -haul fleet of 140 planes in the country and flies to nearly 41 international and 72 domestic destinations it has a domestic market share of 14% and a. Maintaining our position in market” 6 the corporate branding strategy of indigo airlines airline- “a budget airline” with india‟s largest air line with low cost indigo airlines corporate branding strategy: “individual on the go” finding of second research objective (customer satisfaction) 1 facility :. Indigo airlines the aviation sector is one of the major economic drivers for prosperity, development and employment in a country the rapidly expanding aviation sector in india handles about 25 billion passengers across the world in a year currently, india is the ninth largest civil aviation market in the world india is. This case study discuss how services can be designed and delivered to gain market leadership in the backdrop of indigo airlines acclaimed customer service strategies to become the market leader in the indian aviation industry indigo gained market share. Shares x indigo, which is india's largest domestic carrier by market share, plans to enter the long-haul international market with budget flights, with the aim of competing with the hubs in the arabian gulf indigo, which has a 40 per cent share of the indian passenger market, is looking at acquiring air india's. Operations is our performance satisfactory redesign entry mode redesign marketing plan delay entry redesign strategy continue to exploit home market only withdraw logical flowchart of entry decision process 36 three stages approach marketing plan - indigo airlines.
Indigo wanted to feed into this space and talk about a better and brighter india, while putting forward its own 'on-time' performance the marketing strategy behind the campaign is to position indigo as an airline that respects people and doesn't talk down to them, just because they are flying low-cost. Indigo's change in plans can be viewed in various ways first, it can be seen as a logical step to grow in tier 2 and 3 cities, for which, the airline's existing fleet of airbus a-320 will not work with many believing that the next phase of growth in the domestic aviation market will come from tier 2 and 3 cities,. Indigo's aircraft try to save fuel by using software to optimize flight planning for minimum fuel burning routes and altitudes and also by making use of latest fuel saving high reliance on word of mouth marketing in its early days by establishing a reputation of being a no frills airline which is always clean and on time.
Indigo airlines: market plan h4g9 great lakes institute of management executive summary y india s best performing low cost airline in terms of y y y y profit established in 2005 as a subsidary of interglobe interprises a fleet of 30 aircrafts making 170 flights daily, across 22 destinations in india plans to acquire 125 new. Yet, a relatively new company, indigo, grabbed market share from more- established fliers in 2013 the airline offered “one type of fare — low” it allowed assigned seating at airport check-in counters and through web check-in without cost, but it had no loyalty program there was no onboard entertainment.
The airline increased its capacity by over 39 per cent, even while the total industry capacity fell by 4 per cent on top of that, indigo did some deft route planning that helped it gain market share and also contain costs to explain in simple terms, indigo has a fleet of 70 aircraft, yet it flies to only 29 domestic. The airline plans to add the expected 15 atrs by the end of 2018, and is planning to add 20 a320ceo aircraft to its existing order with airbus.
Here is the marketing strategy of indigo airlines, which is one of the fastest expanding airlines in india, with low costing being its main advantage indigo is a no-frills carrier a strategy which is helping the airline in keeping the cost of operation low and passing on the benefits to end customers. Indigo airlines shows how market-facing strategy and operating choices come together to make it happen thought everyone including the leading incumbents in the market – jet airways, kingfisher airlines, and air india – all full service carriers who had a combined share of nearly 80% of the market.
Indigo airlines has one of the major airlines in india in terms of market share 4 indigo airlines has entered international markets has boosted its brand value 5 good advertising and marketing strategies have increased its brand recall 6 excellent offerings and on-board services provided by indigo airlines 7 more than. Here is an analysis of what indigo airlines could have done to avoid such a bad pr crisis have a habit of remaining quiet or being 'unavailable for comments or telling a pr agency to 'stop press', this strategy further escalates the issue and makes the brand lose its sheen and credibility in the market. Marketing case study on indigo airlines 1 presented by neelutpal saha ( 222012) shan lal (222021) mrinmoy sarkar (222011) pankaj srivastava ( 222014) 2 agenda •aviation industry •about indigo airlines •pest analysis • porter's 5 forces analysis •swot and tows analysis •competitive strategy. They added that there had been no requests by passengers to cancel their indigo flights or chaneg to other airlines neither has the airline had to drop fares to retain passengers but there are strategies that indigo can adopt to help fix its image for example, word of mouth (wom) good public relations are.
Indigo plans long haul low-cost flights to global destinations from indiaphoto:pti interglobe aviation's the company's co-founders have said that regardless of the outcome of its bid for air india, indigo will enter the long haul international market, an area they see underserved in india in an hour-long. The marketing mix of indigo airlines discusses the 4p's of indigo which is the cheapest consumer and cargo airline in india with a fantastic growth rate another strategy that indigo applied is deft route planning such that it increased the number of aircrafts per route instead of only increasing the number of. To offer up to 50% lower fares on regional routes up to 25% lower on international flights. They are like check in , food on board ,connecting flight while traveling where the service is not available, complementary gifts along with the travel, in-flight entertainment such as music, movies games and frequent flier programs 4 [ indigo airlines] igtc 2 service and retail marketing page 4.